Cold Call Business Prospecting

 How to Make Cold Call Business Prospecting Pay Off

 Cold call business prospecting
George Clay

To make  your cold call business prospecting a success here are five Marketing Direct direct cold call tips tips I think you will find useful.

Give these tips a shot...not all at once, but one here, one there. Be patient... stick with my strategy. You'll see positive results...especially with your cold call phone prospecting. 

OK, let's get started.
  •  Never "Wing It". Always use a script. It keeps repetitions, omissions and improper sequencing out of your pitch. They spell trouble when you prospect new customers. Cold call business prospecting
  • Keep It Short. Make your introduction brief and to the point. How brief? Twenty to thirty seconds! That's all you get. So be accurate, concise,and persuasive. Are you starting to see why you need a script?
  •  Relax. Dialog and delivery in movies, TV, and plays flows from carefully crafted scripts.

Yet these staged conversations sound completely natural and spontaneous.

cold call business prospecting
Cold call business prospecting with TeleMagic.

Effective cold call business prospecting is no different.

Subtle inflections and pauses make your presentation more natural and far more believable.

  • Prospect Qualify. Good prospects...weak prospects?  Find out who's who by asking specific questions. For example, "Does this interest you?" Or "When would you like me to recontact you"? Make prospect qualify questions part of every script!
  • Test,Test,Test ----but control your variables carefully. Be especially careful with key words or phrases. You might think they don't matter, but they do! So once you find a winning script, stick with every word of it!
 There you go, five  Marketing Direct cold call tips to jump start your sales prospecting. Questions? Email or call me. I'll do my best to help you. And please...send me your feedback once you give those tips a try.

Improve Your Cold Call Business Prospecting

Get updates on cold call business prospecting to help grow your business  ---especially in this economy.

Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.

 

Also, for further study:

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