Cold Call Business Development Process
George Clay

What if I told you that my cold call business development process can be an effective marketing process for growing your business?

And what if I told you that a deep knowledge of your industry or what you sell is not required for  making those cold calls a success?

Of Course You Are Skeptical 

And the reason is those telemarketing calls you get at home or at work where all you want to do is hang up the phone after telling the caller you are not interested.

So I don't blame you for being skeptical about cold calling and it's use for growing your business.

But from Harvard Business Review On-Line comes news that may cause you to rethink cold calling and what it can do for you.

Called COLD CALL TACTICS THAT INCREASE SALES  it says cold calling "should be utilized by every B2B sales force."

It's a quick read and based on real world business experiences.

OK. Fine and good that Harvard gives a nod to business cold call prospecting.

But how do you make it work for you...without you making the cold calls or hiring and then training a competent and skilled person to do the cold calling for you?

This is where I can help you.

Business cold call prospecting --- doing what most sales people dread or do not have time to do themselves -- is my speciality.

Making those calls and developing the best prospects with real-time follow-up calls sounds simple.

But the method or process I use for my cold call prospecting I did not learn overnight.

A key component to my cold call business development process is a CRM software that I have used for close to twenty three years.

Called TeleMagic this prospecting software is the first CRM software and many say the best CRM software for the PC.

Highly Personalized CRM

TeleMagic simplifies, organizes, and programs even the largest prospecting list into bite-size segments for fast, accurate and highly personalized contact management.

This personalized approach sets my phone prospecting apart from the telemarketing calls you are used to getting at home.

Your calls are important…and making sure they’re done right is why I don’t outsource to third party call centers.

Sure this limits the projects I take on.
But I’m here to give you service that stands out from the crowd.

Business Cold Calling Trial Project

To make working with me pay out for YOU consider a SMALL trial project.

During this trial project some leads are upgraded...some downgraded.

Yes, it's a process.

But from cold lead through satisfied customer it brings you better qualified prospects with higher conversion rates than you can get with direct mail, email marketing or traditional telemarketing.

Creating trust with each prospect is my primary goal --- NOT making a sale.

I start the sales process with introductory cold calls. It's here the weak prospects are weeded out...and the better qualified prospects  are engaged for careful and methodical follow-up calls.

This is where the all important relationship building  process begins.

With each call I capture key details...including:

  • Your prospect's interest level in your goods or services.
  • Identify their needs…learn about existing suppliers… and how YOU can pre-empt the competition.
  • Ask the qualifying questions to make certain your offer matches their needs.
  • Learn their “hot buttons” --- what is it you can do for them that matters most.