Successful Business Development Prospecting Technique

 Why sales managers overlook this successful business development prospecting technique Be it small firm or large multinational— most sales managers get promoted because they did a good job in business development. While sales skills vary, when it comes to translating those skills into making their sales team succeed the managers follow pretty much the same playbook. Complacency And Reluctance To Experiment That playbook has many names — but complacency…also known as droning unremarkably through daily corporate life…is all too common. Have a business development technique you want to test with your sales team? Sorry, but without top management support and […]

Strategic Calling To Acquire High-Value Customers

Strategic Calling to Pre-Empt Existing Suppliers in Niche B2B Markets It’s not mainstream marketing. And it won’t get you new customers overnight. But if you want to work your way into high-value accounts and develop key relationships that result in you getting a crack at becoming their vendor this may interest you. Only a small percentage of leads offer you REAL sales opportunities.  VP-level executives…CEOs…IT execs…Buyers…OEM or channel sales partners. Prospects you’ve met at trade shows Customers who have drifted away Subscribers to newsletters or webinars High-profile executives you’ve read about in business journals First Phase: Introductory warm-cold calls to […]

Niche B2B Business Development

Niche B2B Business Development         Quantity vs. Quality My niche B2B business development cannot be replicated by mass volume telemarketing It boils down to how I interact with your prospect base. Your prospects get to know me. And with each follow-up call I get to know them better! First Phase: Introductory warm-cold calls to find prospects worth pursuing. I work the phones. Weak prospects noted. Stronger candidates flagged for follow-up. Second Phase: Follow-up calls to uncover active niche market selling opportunities. Best prospects are developed by routine call backs. Again, I’m working the phones and making the […]

Effective Sales Lead Engagement

Are Your Sales Reps Too Busy For Effective Sales Lead Engagement? Making calls at lunch or between sales appointments is the sales lead engagement process that’s all too common with today’s sales reps. At best this hit-or-miss process reaches only a small fraction of your best sales prospects. My system of real-time follow-up calls gives you the full court press you need to make your sales reps more effective at getting appointments and making more sales.  What’s included Build effective lead lists with introductory business development cold calls. Develop an effective sales lead engagement process to your best prospects with […]

Effective Sales Lead Follow-Up Plans

Are Your Sales Reps Too Busy For Effective Sales Lead Follow-Up? Making calls at lunch or between sales appointments is how most sales reps handle sales lead follow-up calls. At best this hit-or-miss process reaches only a small fraction of your best sales prospects. My system of real-time follow-up calls gives you the full court press you need to improve your conversion rates and make your sales reps more productive.  What’s included Build effective lead lists with introductory business development cold calls. Develop an effective sales lead follow-up process to your best prospects with lead nurturing follow-up calls. Get you […]