Category: List Building

Business Development, List Building, Uncategorized

Best Business List

Seems no matter how busy you get taking care of your existing customers so they keep doing business with you, it’s always a chore to find new customers — especially the ones who stay with you for the long haul. Using e-mail or social media or buying a mailing list are certainly options. But you’ve probably found them short on results and you end up with something that does not live up to your expectations. Overlooked resource — and what it can do for you  Here’s where you may be neglecting a resource you already own but for any number […]

Business Development, List Building

Outreach call list

Just about everybody wants to find good prospect lists.    But usually like finding a needle in a haystack. One solution is to build these prospect lists yourself. It’s not for everybody and may not be right for you. How my approach works and the steps involved for making it successful are explained on this page. My toolbox for building a good outreach call list   Learned this in bits and pieces —- keeping what works while tossing out the bum turns that ended up going nowhere. But what works for you is what matters —- so take my suggestions as starting […]

Business Development, List Building

Outreach Call Script

How To Write And Deliver An Effective Outreach Call Script An effective outreach call script is a navigational chart that helps you control the progress and content of  your call. Done right, it elevates your call….transforming it into pleasant, interactive dialogue. OK, I hear you — all the telesales cold calls you receive, you say, are not that way at all. The caller sounds “stiff”…the pitch awkward and the cold caller’s persistence becomes obnoxious. That’s outreach cold calling done wrong. What follows will help you avoid that train wreck…and make you a cold calling champ by using an effective script and relaxed delivery. Say exactly […]

Business Development, List Building

Building quality prospecting lists

 Is your prospecting list scattered about on slips of paper, business cards or sticky notes? Building quality prospecting lists includes data entry about each prospect you contact and what your conversation covers during your call. For me, real-time data-entry is key to building quality prospecting lists. Keeps your data fresh and accurate vs. waiting until later in the day when all too easy to forget key points of what was said and what needs to be done. Key data points to capture include: Your prospect’s interest level in your goods or services. Identify their needs…learn about existing suppliers… and how […]

Business Development, Business to Business Lead Generation, Direct Marketing, Lead Nurturing, List Building, Outsourced Sales Prospecting, Outsourced Sales Support

New Client Phone Prospecting Explained

Marketing Direct New Client Phone Prospecting Explained My new client phone prospecting is highly personalized. I win trust and confidence in a professional yet informal way that elevates each sales call into friendly interactive conversation. Introductory discovery calls. I’ll work your prospect list with introductory calls that qualify each prospect and see if your business is a good fit for what they need.If they’re interested, you follow-up with a detailed email explaining what you can do for them. From there my follow-up calls continue to qualify their interest and move the sales process forward. New Client Phone Prospecting Process. I speak directly […]

Business Development, Business to Business Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, Lead Nurturing, List Building, Market Testing Strategies, Outsourced Sales Prospecting

Find New High-end Clients

Can You Find New High-end Clients Prospecting By Phone? How does your business find new high-end clients? With online marketing and cloud-related media making headlines, there’s a very responsive marketing platform you may have overlooked.  What I’m talking about is phone prospecting — a tested direct marketing medium for getting and keeping customers. You might call it “old school” but phone prospecting — like social media marketing — can be an engaging and interactive medium….enabling you to find new high-end clients and develop them — over time — into becoming your customer. The Personal Touch The secret is making your calls with a […]

Business Development, List Building

Introductory New Client Prospecting Calls

Would you  like to broaden your relationship with customers and potential customers via phone based introductory new client prospecting calls that enhances the perception of your business while driving revenue and boosting sales in ways you can track and measure? Consider a new client prospecting test with me personally prospecting for you. You monitor results and see for yourself which sales leads are turning into prospects you want to pursue…and which ones are duds. This is NOT one call telemarketing. It’s a methodical process that establishes good rapport…forwards the sales process…and gently prods the prospect to becoming involved with your company. It […]

Business Development, Lead Nurturing, List Building

Cold call lead process

Finding good prospects…then developing them into satisfied customers is never easy. Especially now…because information overload makes us skeptical and hesitant to believe anything from anyone. Consider your emails and voice-mails — how many were sent to you today? Same overload your prospects deal with…day after day. How to get your message through this clutter…so they believe what you can do for them is true and not just another sales pitch? Try the human touch. That way you get to know them…and they get to know you.  What I’m talking about is speaking directly with your prospects by phone… …engaging in […]

Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, Complex Sale Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, List Building, Outsourced Sales Prospecting, Outsourced Sales Support

Successful Business Development Prospecting Technique

 Why sales managers overlook this successful business development prospecting technique Be it small firm or large multinational— most sales managers get promoted because they did a good job in business development. While sales skills vary, when it comes to translating those skills into making their sales team succeed the managers follow pretty much the same playbook. Complacency And Reluctance To Experiment That playbook has many names — but complacency…also known as droning unremarkably through daily corporate life…is all too common. Have a business development technique you want to test with your sales team? Sorry, but without top management support and […]