Category: Lead Nurturing

Business Development, Lead Nurturing

How To Make A Successful Phone Introduction

What if I told you that when you introduce yourself on the phone to someone you are calling for the first time what callers hear on the other end has relatively little to do with what you are saying? Research in human communication bears this out. The video on this page explains the research on a successful phone introduction in a way I think you will find both helpful and interesting when it comes to making your phone prospecting more successful. Words are important. But on the phone your ability to bond with someone — usually a complete stranger if you’re […]

Business Development, Business to Business Lead Generation, Direct Marketing, Lead Nurturing, List Building, Outsourced Sales Prospecting, Outsourced Sales Support

New Client Phone Prospecting Explained

Marketing Direct New Client Phone Prospecting Explained My new client phone prospecting is highly personalized. I win trust and confidence in a professional yet informal way that elevates each sales call into friendly interactive conversation. Introductory discovery calls. I’ll work your prospect list with introductory calls that qualify each prospect and see if your business is a good fit for what they need.If they’re interested, you follow-up with a detailed email explaining what you can do for them. From there my follow-up calls continue to qualify their interest and move the sales process forward. New Client Phone Prospecting Process. I speak directly […]

Business Development, Business to Business Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, Lead Nurturing, List Building, Market Testing Strategies, Outsourced Sales Prospecting

Find New High-end Clients

Can You Find New High-end Clients Prospecting By Phone? How does your business find new high-end clients? With online marketing and cloud-related media making headlines, there’s a very responsive marketing platform you may have overlooked.  What I’m talking about is phone prospecting — a tested direct marketing medium for getting and keeping customers. You might call it “old school” but phone prospecting — like social media marketing — can be an engaging and interactive medium….enabling you to find new high-end clients and develop them — over time — into becoming your customer. The Personal Touch The secret is making your calls with a […]

Direct Marketing, Direct Response Marketing, Lead Nurturing, Outsourced Sales Support, Sales Lead Follow-Up

Slow But Sure Strategy To Win New Customers 

Slow But Sure Strategy To Win New Customers Because it takes time and does not give you an immediate sale this process is too often overlooked. And that’s one reason this strategy works — not everyone does it.  Voice-mail or email follow-up are OK But nothing beats real-time follow-up calls for engaging your prospect in one-to-one conversation. REAL time follow-up calls establish good rapport…forward the sales process..and keep your prospects and your customers from drifting away. But most salespeople are too busy or just don’t want to make those calls. Their strategy to win new customers? Aside from email blasts and voice […]

Business Development, Lead Nurturing, List Building

Cold call lead process

Finding good prospects…then developing them into satisfied customers is never easy. Especially now…because information overload makes us skeptical and hesitant to believe anything from anyone. Consider your emails and voice-mails — how many were sent to you today? Same overload your prospects deal with…day after day. How to get your message through this clutter…so they believe what you can do for them is true and not just another sales pitch? Try the human touch. That way you get to know them…and they get to know you.  What I’m talking about is speaking directly with your prospects by phone… …engaging in […]

Business Automation, Business Development, CRM Strategy, Lead Generation & Appointment Setting, Lead Nurturing, List Building

Confessions Of A TeleMagic Addict

It’s true. I am addicted to TeleMagic crm automation. So what I have to say about this marvelous CRM tool is biased and perhaps one-sided. But there is no CRM product out there — regardless of cost and hype — that delivers the DIY functionality and flexibility of TeleMagic. By that I mean you control how you want to use TeleMagic. You design it to suit how you work and the unique ways you run your business and how you interact with your customers, your suppliers and your prospects. With TeleMagic the overall picture of your clients, your suppliers and your […]

Business Development, Business to Business Lead Generation, Complex Sale Lead Generation, CRM Strategy, Lead Nurturing, Sales Lead Follow-Up

Strategic Calling To Acquire High-Value Customers

Strategic Calling to Pre-Empt Existing Suppliers in Niche B2B Markets It’s not mainstream marketing. And it won’t get you new customers overnight. But if you want to work your way into high-value accounts and develop key relationships that result in you getting a crack at becoming their vendor this may interest you. Only a small percentage of leads offer you REAL sales opportunities.  VP-level executives…CEOs…IT execs…Buyers…OEM or channel sales partners. Prospects you’ve met at trade shows Customers who have drifted away Subscribers to newsletters or webinars High-profile executives you’ve read about in business journals First Phase: Introductory warm-cold calls to […]