Business Lead Lists

Business Lead Lists That Don’t Disappoint Have you ever purchased a business lead list only to find your money wasted on bad data? All I can tell you is just like you I’ve run into list companies that left me cold. Too many old mailing addresses or wrong numbers or outdated contact information. Even some big name outfits — they really disappointed! But ten years ago things changed for the better. I stumbled across a small family owned company which I found on the internet. Accurate Leads. Here’s the link. https://accurateleads.com/ Never heard of them before but their website looked […]

Marketing Direct Outreach Trial Project

Marketing Direct Outreach Trial Project Explained You pick prospects you want developed…any market. VP-level executives…CEOs…IT execs…Buyers…OEM or Channel Sales Partners…System Integrators, etc. etc. Prospects you’ve met at trade shows…Customers who have drifted away…Subscribers to your newsletters or webcasts.  I give you full notes & clear records of each call at all stages…plus Daily Call Outcome Reports so you can share information and adjust  tactics.  What I Need From You  I’ll need to spend time with you on the phone learning your key selling points and what makes your product or service outshine the competition. From there I work up a  […]

Database Building Phone Prospecting

Phase One:  Introductory warm-cold calls to find prospects worth pursuing. I do your hunting plus warm-cold calling & pre-sales qualifying with lead management & lead scoring with REAL-TIME follow-up calls for you. Phase Two:  Best prospects are nurtured by routine call backs from me and follow-up emails from you. Real-Time Follow-Up Calls are essential for gaining trust, learning what your prospects really need and showing how your team outshines the competition. NOTE: Voice-mail and e-mail are OK…but over-used to where their messages too often are ignored (see my post “Lazy Follow-up”). WHAT YOU LEARN: With real-time calls you learn active selling opportunities you […]

Business Development Cold Call Process

Effective Business Development Cold Call Process Unlike Old-way Telemarketing My business development cold call process incorporates a series of personalized customer experience engagements that contradicts every idea you’ve had about telemarketing. It completely eliminates the stigma and annoyance of old way cold calling. It gets your prospects and your customers to “open-up” and discuss what they REALLY want and need from your organization. I do your hunting plus warm-cold calling & pre-sales qualifying with lead management & lead scoring with REAL-TIME follow-up calls for you.  Phase One:  Introductory warm-cold calls to find prospects worth pursuing. Phase Two:  Best prospects are nurtured […]

Cold Call Business Development Process

Can My Cold Call Business Development Process Work For You? What if I told you that my cold call business development process can be an effective marketing process for growing your business? And what if I told you that a deep knowledge of your industry or what you sell is not required for  making those cold calls a success? Of Course You Are Skeptical  And the reason is those telemarketing calls you get at home or at work where all you want to do is hang up the phone after telling the caller you are not interested. So I don’t […]

Marketing Direct Phone Prospecting Trial Project

You pick prospects you want developed…any market. VP-level executives…CEOs…IT execs…Buyers…OEM or Channel Sales Partners…System Integrators, etc. etc. Prospects you’ve met at trade shows…Customers who have drifted away…Subscribers to your newsletters or webcasts.  I give you full notes & clear records of each call at all stages…plus Daily Call Outcome Reports so you can share information and adjust  tactics.  You track response and measure results. Marketing Direct Phone Prospecting Explained  I do your hunting plus warm-cold calling & pre-sales qualifying with lead management & lead scoring with REAL-TIME follow-up calls for you. FIRST PHASE: Introductory warm-cold calls to find prospects worth […]

Advertising Mistakes

Avoid Common Advertising Mistakes Paying too much for advertising or marketing that looks good but flops? Here are tested tips from the trenches to help you avoid these expensive advertising mistakes. Everyone’s An Expert  “…most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns.” Advertising Campaigns: “Almost any advertising question can be answered cheaply, quickly and finally by a test campaign. And that’s the way to answer them — not by arguments around a table.” Things Too Costly: “Many things are possible in advertising which are too […]