Marketing Direct Outreach Help

Building Good Prospect Lists Nothing worthwhile comes easy. Especially so-called telemarketing lists. Most of what you buy are loaded with junk you need to clean up and that’s a real pain. What to do? Build your own lists and keep your data clean and up-to-date. Helps if you have a  good list company like Accurate Leads —- Small family owned list company. Great service. Plus you can test small batches of prospect lists custom built to match your needs. They’ve been around since 1984. I’ve known about them only for a few years. Their services I have recommened to Marketing […]

Business Outreach Process FAQ and My Answers

Scroll through these slides. Questions?  I’m here to answer: 858-756-2085  seem my post How To Make An Effective Phone Introduction seem my post How To Make An Effective Phone Introduction seem my post How To Make An Effective Phone Introduction Test My Strategic Calling. You Pick Markets and List…200 Prospects Per Test…Test Month-To-Month…858-756-2085   If you’d like to test my outreach here’s how to do it 

Lead qualification phone process

    First of all, important you know this… My lead qualification phone process has me on the phone making the calls. There’s no room full of telemarketers pushing to get you contact names for worthless follow-up calls. Phone lead generation services have a terrible reputation for cranking out this type of stuff. What’s different I qualify prospects with introductory discovery calls. Old school outreach with hardly any selling. Just finding out if there’s an interest which in most cases there is none. That’s the grind of real-world prospect qualifying! Weeding out the good ones from the mostly bad ones. […]

Forget prospecting to get appointments

Your questions about phone prospecting to get appointments and my answers What goals are realistic? George Clay Q: What goals are realistic for prospecting to get appointments? A:  Forget phone prospecting for appointments. Effective lead generation and list building are about qualifying prospects for future contacts. You are calling to get information — NOT to book an appointment! That means finding out if  your prospect qualifies being added to the front end of your sales funnel. Picture a crowded room. Your goal: find the folks interested — more or less — in what you offer. How to do it?  Ask […]

Old way new client outreach

My guess is you’ve never received a business phone call from someone like me doing old way new client outreach. Informal and relaxed without any selling— that’s old school outreach. Gets your foot in the door with prospects you might want to develop as customers.  No selling. Just qualifying their interest. Prospects you’ve met at trade shows or Zoom meetings Customers who have drifted away Subscribers to newsletters or webinars High-profile executives you’ve read about in business journals Important you know something about making these calls in a way that is not intrusive or annoying like calls you get from […]

Getting appointments prospecting tips

Is your “phone voice” suited for new client outreach? Easy to fool yourself into making mistakes. Q: What goals are realistic for getting appointments phone appointments? A:  Effective lead generation and list building are about qualifying prospects for future contacts. You are calling to get information — NOT to book an appointment! That means finding out if  your prospect qualifies being added to the front end of your sales funnel. Picture a crowded room. Your goal: find the folks interested — more or less — in what you offer. How to do it?  Ask for a show of hands. There, […]

getting appointments phone prospecting

Is your “phone voice” suited for new client outreach? Easy to fool yourself into making mistakes. Getting appointments phone prospecting on the first call is rare. Regardless of whether you outsource your appointment setting or do it yourself, don’t try getting appointments by phone prospecting on the first call. Q: What goals are realistic for getting appointments by phone prospecting? A: Effective lead generation and list building are about qualifying prospects for future contacts. Once you realize that B2B appointment setting is not the goal of your first call, the monkey is off your back. You are calling to get information. That means finding […]

new client development

Only a small percentage of leads offer you REAL sales opportunities. Strategic calling process Me doing outreach with TeleMagic First Phase: Introductory warm-cold calls to find prospects worth pursuing. I work the phones. Weak prospects noted. Stronger candidates flagged for follow-up. Second Phase:  Follow-up calls to uncover active selling opportunities. Best prospects are developed by routine call backs. Again, I’m working the phones and making the calls. What You Learn: Sales opportunities you’ll NEVER hear about unless your ear is close to the ground! EXAMPLE — Vendor drops ball…you get the chance to prove what you can do. Strategic Calling […]

Business Outreach Cold Calling

Business Oureach Cold Calling FAQ plus Tested Tips Question: Why do B2B sales managers consider business outreach cold calling obsolete? Answer: Social media and web based marketing are their focus. And cold calling is misery for their sales people. Question: Is cold call otreach effective? Answer: Harvard Business Review On-Line says cold calling is “the most effective way  to set up appointments with the right decision makers at your target accounts…and should be used by every B2B sales force.” Tips and advice George Clay Effective business development cold calling is a skill—one that can be learned, honed, perfected. Never “Wing It”. Use a script. It […]

Tired of outsourcing sales pitch?

What Makes My Service Different from outsourcing telemarketing servicesMy approach is not the usual telemarketing strategy used by call centers. I build a rapport to establish a credible business relationship over time and not with a single phone call. Introductory cold calls.Lead nurturing real-time follow-up calls.Seamless integration with your sales process.Intelligent dialog.Comprehensive pre-sales call campaigningWith follow-up calls for enhanced lead nurturingand lead tracking so you know what’s going on with each prospect and each customer. Immediate feedback on what your customers wantAnd how you can satisfy that need for higher customer retention.Developed specifically for this “hands-on”, one-to-one customer experience engagement my services are […]