Business Sales Lead Follow Up Failure
Either your sales people are too busy or have no confidence in sales prospecting the leads your marketing people give them to pursue.
This follow up failure kills your lead generation conversion rates, weakens your credibility with clients and potential customers and harms your bottom line.
Trouble is you and or your sales managers do little to make sure your sales people make these follow up calls.
Why so? I think Woody Allen has the answer when he says
"Confidence is what you have before you understand the problem."
OK. Still with me?
Starting to see why you are fooling yourself into thinking all is OK with your sales people and their sales lead follow-up process?
Consider having me do the business sales lead follow-up calls for you.
Getting you higher sales conversion rates and more revenue per sales lead than is typically achieved by traditional telemarketing is what my sales lead follow up services are all about.
Your business sales lead follow up calls are important…and making sure they’re done right is why I don’t outsource to third party call centers.
But my business sales lead follow up stands out from the crowd.
With each business sales lead follow up call I capture key details...including:
- Your prospect's interest level in your goods or services.
- Identify their needs…learn about existing suppliers… and how YOU can pre-empt the competition.
- Ask the qualifying questions to make certain your offer matches their needs.
- Learn their “hot buttons” --- what is it you can do for them that matters most.
Improve Your Business Sales Lead Follow Up
Consider subscribing to my newsletter for updates on ways business sales lead follow up can help your business grow ---especially in this economy.
Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.
Also, if you do nothing else today click and read this: 7 New Rules for Prospecting In The Age of The Customer
- Harvard Business Review on benefits of cold call lead development.
- Survey of B2B marketers on best media for highest QUALITY sales lead generation.
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It's not Glamorous! But small business owners like the RESULTS they get with my business development phone prospecting.
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