Business Sales Generation Phone Prospecting
Sure, it can be a powerful and cost effective sales strategy!
But there's a catch...
Phone prospecting is not for you.
You see phone prospecting as "boiler room" telemarketing that your customers find offensive.
What follows is a way around this bottleneck --- a tested phone prospectingstrategy that works far better than one call telemarketing ever did.
Phone Prospecting In Four Steps
Step One: Keep It Small. Keep It Simple:
A small controlled test is all you need to get started.
- Do not get talked into buying an outside list or hiring a bunch of call center telemarketers for your phone prospecting. Fifty to one hundred prospects is all you need for this first test.
- Prospect qualify this list...first with introductory cold calls that qualify each prospect to determine if they merit further contact.
Effective business sales generation phone prospecting is more than casual prospecting. It's a methodical process.
But from cold lead through satisfied customer it brings you better quality sales prospects than one call telemarketing ever did.
Step Two: Start with Your House List:
Prospect your house list of existing customers and prospects.
- Your house list will generate the highest response rates when you contact these folks by phone.
- They can be prospects you've met at trade shows or business conferences. They can be old customers who have drifted away. Or they can be subscribers to your email newsletter.
Step Three: Add routine emails and personalized First Class follow-up mailings to these folks.
These follow-ups help cultivate your customer and prospect base…spreading good will and showing them you care.
Be on time with your follow-up sales calls. Prompt follow-up separates you from the competition and helps build long lasting business relationships.
Step Four: Automate Your Sales Prospecting
[singlepic id=17 w=200 h=120 float=center]
Switch to a CRM phone automation solution.
Perhaps you have this installed on your desktop --- ACT and also GOLDMINE are big names in this area.
My favorite business sales generation phone prospecting tool is TELEMAGIC.
Bottom Line: From lead tracking to follow-up calls to getting appointments --- CRM business sales generation done right will change your life and keep you on track so you can make more sales in less time.
Don't leave home without it.
If you want better qualified sales leads, higher conversion rates and more revenue per sales lead than is typically achieved by traditional business sales generation phone prospecting I can help you.
Get updates on ways my Business Sales Generation Phone Prospecting can help your business grow ---especially in this economy. Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.
Also, if you do nothing else today click and read this: