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Business Marketing Lead Generation Video

Business Marketing Lead Generation Video

business marketing lead generation
George Clay

This business marketing lead generation video shows me using TELEMAGIC — a sales prospecting and marketing tool for contacting, qualifying and developing sales prospects by phone.
You may know this as CRM software.
Perhaps you have one already installed on your desktop —- ACT and also GOLDMINE are big names in this area.
 My favorite is TELEMAGIC.
With each TELEMAGIC call I capture key sales prospecting details…including:

  • Your prospect’s interest level in your goods or services.
  • Identify their needs…learn about existing suppliers… and how YOU can pre-empt the competition.
  • Ask the qualifying questions to make certain your offer matches their needs.
  • Learn their “hot buttons” — what is it you can do for them that matters most.

Business Marketing Lead Generation Is Direct Marketing

Also, business marketing lead generation by phone is a form of direct marketing.[singlepic id=74 w=270 h=190 float=right]
And building a highly targeted database is the key to any successful direct marketing campaign.
Therefore, view each call as a means for fine tuning your business development database. It’s a work in progress that never ends!

In this business marketing lead generation video you’ll see this direct marketing sales process in action.
Yes, it’s a process. But from cold lead through satisfied customer it brings you more revenue per sales lead than one call telemarketing ever did.

Bottom Line: From lead tracking to follow-up calls to getting appointments — CRM done right will change your life and keep you on track so you can make more sales in less time. Don’t leave home without it.

Get More Out of Your Business Marketing Lead Generation

outsourcing business to business phone calls
George Clay

Get updates on ways Acquiring New Customers by Phone Marketing can help your cold call sales process —especially in this economy.

Also, go here for DMA 2012 response rate reports for business marketing lead generation media. Plus this Advertising Age update on B2B phone marketing.

Also, for further study:

  • Harvard Business Review On Cold Call Sales Prospecting
  • 7 New Rules for Prospecting In The Age of The Customer
  •  Survey of best media for  highest QUALITY sales lead generation. 

Subscribe For Free Today

If you’re a growing business you cannot afford to miss out on these practical acquiring new customer marketing tips.

Go ahead and sign up now.  Your phone can help your business grow —especially in this economy.

 

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B2B Direct Marketing Lead Generation
Direct Response Sales Generation

With customer loyalty on the ropes due in large part to inflation which has everyone shopping for deals and jumping ship for lower prices --- here's what your customers are looking for...

https://hbr.org/2017/07/your-customers-still-want-to-talk-to-a-human-being

George Clay

This "human touch" makes all the difference...sets you above the fray and shows buyers you are different and your brand is different.

This is something I think every business can use and is especially needed today where that all important human touch is sorely lacking.

858-756-2085

George@ProspectingB2B.com

Outreach tips worth a look.

Marketing Direct Outreach Tips

 

Best Business List

How To Make A Successful Phone Introduction

"Fine talkers are rarely good salesmen. They inspire buyers with the fear of over-influence. They create the suspicion that an effort is made to sell them on other lines than merit."  ---Claude Hopkins, author, Scientific Advertising.

Who's "stealing" your customers --- and what you can do about it.
George Clay

Marketing Direct may not be glamorous but for hard-boiled efficiency it sure gets the job done.

Same for these cost-cutting tips ---simple things you can do right now today for better ROI no matter what business you are in.

https://www.business.com/articles/working-from-home-save-money/

 

 

 

Marketing Direct new client introduction

Organizing Your Outreach Calls

Doing outreach qualifying calls to new prospects?

Try list-building your prospects into three categories:

  • A. reachable prospects during day
  • B. reachable prospects after hours
  • C. reachable only during day and only via gate-keeper

C above I generally avoid--- more productive to work A and B.

Voice mail or leaving messages with gate-keepers I have found ineffective on first calls to new prospects

Marketing Direct Update

What was once referred to as Corporate Sales and Marketing still works but not like it used to.

That was when you walked the floors at trade shows or went to business conferences because that's where you could meet and greet buyers and maybe find a few who down the road would eventually buy something from you.

Of course,  you can still follow this path  but the time and money you spend to close your sale and make the deal is not getting any cheaper.   

There's lots of things I do not understand about virtual selling. 

But one thing is clear ---- 

Whatever you can do that gives you greater control over spending and the agility to reduce costs is worth a look. 

Test Run Free Trial

I want to show you how my outreach calling works.

How I get through to the right people.

Qualifying their interest and making sure they want to hear from you.

You decide if you get the results you are looking for.

858-756-2085

George@ProspectingB2B.com