Business Lead Lists That Don't Disappoint
Have business lead lists you purchased from business list brokers failed to perform?
Have you found their data expensive and often outdated?
Excellent Business Lead Lists
I want to tell you about a small, family owned list company that delivers excellent business lists at very reasonable rates.
They've been around since 1984.
I've known about them only for a few years.
Their services I have recommened to clients looking for quality
mailing lists, telemarketing lists & email lists.
What I especially like about their service is they let you test small batches of leads --- all at very reasonable rates!
Can be a couple of hundred contact names to maybe one thousand contact names.
Work with those prospects before buying a bigger list.
I'm pleased to report that Marketing Direct is now a wholesale reseller of this business list provider.
Selecting leads by industry, job function, and a number of other demographics are pretty clear cut and easy to do.
- Employee Size
- Type of business
- SIC Code
- Sales volume
- Years in business
- Phone numbers
- Credit rating
- Headquarters Geography
- Executives by title
- Website Address
- Medical professionals
- Growing Businesses
- Fortune Executive
- New Businesses
- Credit rating
- Number of computers
- Number of white collar
- Manufacturing site
This business lead lists database is created from over 100 unique sources.
- 19,000,000 Company Locations
- 24,000,000 Executives.
The combined data represents over 75,000,000 business records which are merged, cleaned and passed against USPS software.
In addition, over 20 million records are telephone verified to provide the highest accuracy available.
So if you need a list of companies that is up to date and meets the criteria that your particular service or product appeals to by all means call me and I can help you get the right data.
My toolbox for building a good business lead list
Learned this in bits and pieces ---- keeping what works while tossing out the bum turns that ended up going nowhere.
What works for you building good prospect lists is what matters ---- so take my suggestions as starting points to get you going in the right direction.
Things you will need ----
A reasonably good contact management program.
My favorite --- TeleMagic.
Streamlines list building --- keeps data organized for rapid outreach to best prospects.
Important: List building without a good CRM platform is a fool's errand. So get one an learn the ropes.
Good list company.
Accurate Leads ---- Small family owned. Great service.
Plus you can test small batches of prospect lists custom built to match your needs.
Again, it's a process. No magic pill!
Just giving you real-world experience you can test yourself.
Let's work together
From Harvard Business School On-line: This On-line learning course sounds interesting
Q: What goals are realistic for prospecting to get appointments?
A: Forget phone prospecting for appointments.
Effective lead generation and list building are about qualifying prospects for future contacts.
That means finding out if your prospect qualifies being added to the front end of your sales funnel.
Picture a crowded room.
Your goal: find the folks interested --- more or less --- in what you offer.
How to do it? Ask for a show of hands.
There, that's the goal of your cold call ---
- finding the right prospects
- separating them from the crowd
- qualifying their interest level
My goodness --- now you have three goals!
Also, view each call as a means for fine tuning your prospect database.
It's a work in progress that never ends!
Sooner or later every vendor screws up a project.
My real-time follow-up calls keep you informed on account activity so you’re ready to move when opportunity knocks.
Feedback: I give you full notes and clear records of each call at all stages.
You Monitor Account Activity:
Because these updates are ongoing you can track results and jump in whenever a prospect is ready for a face-to face or wants a demo scheduled or has questions best answered by you or your team.
Question: Does effective business outreach cold calling require a background in the industry or markets you are calling?
Answer: Surprisingly, industry specific knowledge about the business segments you are calling is NOT essential.
Your ability to bond with someone --- usually a complete stranger if you're cold calling --- will have more to do with your tone of voice than anything else.
But too many sales managers insist only salespeople with deep understanding of the markets they are selling can do business development cold calling.
It's myth based on lack of real-world testing and experience rather than tested cold call business experience.