Overlooked Business Lead Development Plan: Real-Time Follow-Up By Phone.
Real-time follow-up by phone is often overlooked in business lead development for reaching new markets and getting new customers.[singlepic id=3 w=270 h=190 float=right] Voice-mail and e-mail are well and good.
But nothing beats real-time Q&A with your customers and potential customers.
That’s the beauty of real time follow-up by phone.
It’s interactive dialog — an information gathering platform for learning your prospect’s “hot-buttons” and what you can do for them.
Another big benefit of this business lead development strategy: by speaking one-to-one with your prospects the feedback you get is immediate.[singlepic id=102 w=270 h=190 float=right]
Easy To Market Test
Furthermore, real time follow-up calls give you an easy and versatile business lead development test marketing platform.
With subtle tweeks to your calls and scripts you can adjust your message points to any market segment you want to reach.
But the real secret to follow-up call success is to make your calls routine and methodical.
Effective follow-up by phone is a methodical and ongoing sales process of list building and then prospecting your lists to find leads you can work into sales appointments.
Business Lead Development is Direct Marketing
Also, business lead development by phone is a form of direct marketing.[singlepic id=74 w=240 h=160 float=right]
And building a highly targeted database is the key to any successful direct marketing campaign.
Therefore, view each call as a means for fine tuning your business lead development database.
It’s a work in progress that never ends![singlepic id=38 w=240 h=160 float=right]
Bottom Line: Done with the right personal touch your follow-up calls will help you better engage your sales prospects…build trust and strengthen your credibility…and get referrals from your prospects that allow you to make more sales and get more repeat business.
Your calls will also give you significant advantages over your competitors who fail to use this simple but incredibly effective B2B business lead development process.
Become Better At Business Lead Development Marketing
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Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.
- survey of B2B marketers on lead generation media b2b repor