Business Development Lead Prospecting

Business Development Lead Prospecting

business development lead prospecting
George Clay

Business development lead prospecting is a practical way to reach new markets and get new customers.

But the key to effective business development lead prospecting is easy to overlook.

Real-Time Follow-Up Calls

It’s real-time follow-up calls that build relationships with your prospects and prove to them that you can deliver on what you promise.

These follow-up calls are crucial.

They make you stand out from the competition. They show prospects you want their business and will go the extra mile to earn it.

But you begin your business development lead prospecting  journey with introductory cold calls.

These calls qualify your prospects and enable you to learn if your business is a good fit for what they need.

It’s here your qualified prospects are engaged for careful and methodical follow-up calls.

With each follow-up call you want to capture key details…including:

  • Your prospect’s interest level in your goods or services.
  • Identify their needs…learn about existing suppliers… and how YOU can pre-empt the competition.
  • Ask the qualifying questions to make certain your offer matches their needs.
  • Learn their “hot buttons” — what is it you can do for them that matters most

Yes! Business Development Lead Prospecting Is A Process…

business development lead prospecting
George Clay

But from cold lead through satisfied customer it brings you better qualified prospects with higher conversion rates than you can get with direct mail, email marketing or traditional telemarketing.
Get updates on ways my Business Development Lead Prospecting can help your business grow —especially in this economy.
Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.
Also, if you do nothing else today click and read this:

7 New Rules for Prospecting In The Age of The Customer

Also: Harvard Business Review reports on business development Lead Prospecting By Cold Call.