Business Development Cold Calling

Question: Why do sales managers consider business  cold calling obsolete?business development cold calling

Answer: Social media and web based marketing are their focus.

And cold calling is misery for their sales people.

Question: Is cold call otreach effective?

Answer: Harvard Business Review On-Line says cold calling is "the most effective way  to set up appointments with the right decision makers at your target accounts...and should be used by every B2B sales force."