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This B2B Sales Generation CRM Strategy Will Help You Edge Out Even Large, Well Funded Competitors

B2B Sales generation crm
George Clay

Are you getting it right…giving your customers better service, greater value and more attention?
Stay in front of these folks.
Send out follow-up letters and emails.
Same goes for follow-up calls. Deliver them on time…as promised.
Used properly your phone is a fantastic B2B sales generation CRM tool for delivering that “personal touch” to customers on the brink of switching to a competitor.

B2B Sales Generation CRM Strategy

Today’s B2B  sales generation crm strategy is all about building relationships.
And that takes time. The key is follow-up calls. They keep you in front of your prospects.
Work your follow-up calls into a methodical strategy that moves your prospects through your sales generation funnel…educating and informing them about what you can do for them.  Much more on this in future posts.

The Competitive Time Clock Is Ticking

  • Targeting your customers are the price driven bottom feeders. Because their markets have dried up these predators have reinvented themselves as experts in your field.
  • Their B2B sales generation crm strategy for getting your customers is simple: Beat your price.
  • But trading margins for volume —- unless checked —-can cannibalize your market…turning your once profitable business models into shipwrecks. Take note: Studies show it takes seven years for a brand to recover its value once it’s been discounted. Seven years!
  • Customer Service means survival. If you don’t love your customer, get another customer. If you can’t find a customer to love, get another business.
business sales prospecting
George Clay

Your business sales generation CRM may be a loser’s game.

That’s my take on this eye opening report from FORBES online.
Prospecting In The Age Of The Customer[singlepic id=102 w=320 h=240 float=right]
Called 7 NEW RULES FOR PROSPECTING IN THE AGE OF THE CUSTOMER it tells of the shift in the marketplace of business to business sales.
The digital age has pushed appointment setting off the high ground it held for so many years.
Sure, face-to-face appointments matter…but their significance in the sales cycle has faded.
If your  business sales prospecting is going for appointments  you are playing a loser’s game.
Get over it. Or get yourself another job — but not in sales.
With that in mind my Business Sales Generation Tips may be worth a look.

Business Sales Generation CRM Tips

For effective business sales generation CRM use real-time follow-up calls .[singlepic id=106 w=270 h=190 float=right]
REAL time follow-up calls establish good rapport…forward the sales process..and keep your prospects and your customers from drifting away.
But most salespeople are too busy or just don’t want to make those calls.
B2B sales generation CRM  process? There is none!  Just farm out the sales leads and leave it to each sales person to bring home the bacon.
Is this how your sales team operates?[singlepic id=106 w=250 h=170 float=right]
Ready to change how you organize and process your B2B Sales generation CRM call backs?

  • Use business sales prospecting follow-up to renew relationships with lapsed clients and build your customer base.
  • Follow-up calls to your house list are especially important. They build customer loyalty and help keep customers from drifting away.
  • Be on time with your follow-up sales calls. Prompt follow-up separates you from the competition and helps build long lasting business relationships.
  • Today’s business sales prospecting is all about building relationships. And that takes time. The key is follow-up calls. They keep you in front of your prospects.
  • Work your B2B sales generation CRM follow-up calls into a methodical strategy that moves your prospects through your sales funnel…educating and informing them about what you can do for the
  • Also, go here for DMA 2012 response rate reports for lead generation marketing media. And check out Advertising Age summary on direct mail and phone marketing vs. digital marketing.
B2B Sales Generation CRM
George Clay

If you want better qualified sales leads, higher conversion rates and more revenue per sales lead than is typically achieved by traditional business sales prospecting  I can help you.

Get updates on ways my B2B Sales Generation CRM  can help your business grow —especially in this economy. Also, go here for DMA 2012 response rate reports for lead generation marketing media.

Also, if you do nothing else today click and read this:

7 New Rules for Prospecting In The Age of The Customer

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Organizing Your Outreach Calls

Doing outreach qualifying calls to new prospects?

Try list-building your prospects into three categories:

  • A. reachable prospects during day
  • B. reachable prospects after hours
  • C. reachable only during day and only via gate-keeper

C above I generally avoid--- more productive to work A and B.

Voice mail or leaving messages with gate-keepers I have found ineffective on first calls to new prospects

Marketing Direct Update

What was once referred to as Corporate Sales and Marketing still works but not like it used to.

That was when you walked the floors at trade shows or went to business conferences because that's where you could meet and greet buyers and maybe find a few who down the road would eventually buy something from you.

Of course,  you can still follow this path  but the time and money you spend to close your sale and make the deal is not getting any cheaper.   

There's lots of things I do not understand about virtual selling. 

But one thing is clear ---- 

Whatever you can do that gives you greater control over spending and the agility to reduce costs is worth a look. 

Test Run Free Trial

I want to show you how my outreach calling works.

How I get through to the right people.

Qualifying their interest and making sure they want to hear from you.

You decide if you get the results you are looking for.

858-756-2085

George@ProspectingB2B.com