B2B Business Development
Generate Sales Leads…Convert Prospects into Paying Customers…Build Customer Loyalty…Get New Business Appointments? Hey, You Sell Or Else! Your boss expects this B2B business development from you! Same for CRM strategy.
Are you getting it right…giving your customers better service, greater value and more attention?[singlepic id=75 w=300 h=200 float=right]
Stay in front of these folks.
Send out follow-up letters and emails.
Same goes for follow-up calls.
Deliver them on time…as promised. Used properly your phone is a fantastic sales tool for delivering that “personal touch” b2b business development to customers on the brink of switching to a competitor.
B2B Business Development Tips
Forget one call appointment setting.
Today’s B2B business development strategy is all about building relationships. And that takes time. The key is follow-up calls. They keep you in front of your prospects.
Work your follow-up calls into a methodical strategy that moves your prospects through your sales funnel…educating and informing them about what you can do for them.
You are at a HUGE disadvantage if you are not using sales automation tools for your B2B business development.
I’m talking about rapid application management of your sales prospecting and follow-up calls so you can speed through a prospect list in a small fraction of the time you’d spend dialing and making calls the old way.
Heck, if you’re dialing these calls yourself you may as well use the gadget pictured at right for your sales prospecting lead generation![singlepic id=81 w=300 h=220 float=right]
Switch to a CRM lead generation sales automation solution.
Perhaps you have this installed on your desktop — ACT and also GOLDMINE are big names in this area.
My favorite sales prospecting tool is TELEMAGIC.
Bottom Line: CRM B2B business development automation done right will change your life and keep you on track so you can make more sales in less time.
Don’t leave home without it.
In coming weeks I’ll have lots to say on these b2b topics….including Building Prospect Lists From Scratch…Managing Your Sales Funnel…Pod-casts…Web Conferencing — topics to help you work smarter leveraging your time building and strengthening relationships with your customers and prospective customers.
Become Better At B2B Business Development
Consider subscribing to my newsletter for updates on ways B2B Business Development Prospecting can help your business grow —especially in this economy.
Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.
Also, if you do nothing else today click and read this: 7 New Rules for Prospecting In The Age of The Customer