By setting realistic phone prospecting goals I often talk sales managers out of using my cold call prospecting services.
Just like you, they want appointments or demos scheduled so they can get in the door, make their sale and get more customers.
But getting appointments has become an over-sold necessity in the sales DNA of too many sales managers.
Impatient Sales Managers
Furthermore, sales managers let their impatience get the better of them and end up with poorly qualified appointments that end up going nowhere.
Let me explain and see if you agree.
Getting you in-the-door to meet the right prospects at your target accounts is accomplished by creating trust and building confidence in what you can do for your prospects…and that process begins BEFORE your prospect even considers meeting you face-to-face.
Quality Appointments Take Time To Develop
You get good quality appointments not with one or two phone calls but by reaching out with follow-up emails, personalized first-class direct mail plus real-time follow-up calls.
Yes, it’s a process.
You’ll need patience and attention to details — especially how you organize, track and develop your prospects for follow-up.
But you’ll soon discover this methodical process gets you better qualified prospects…higher conversion rates…and more revenue per appointment than one call telemarketing ever did.
If you want to get in-the-door, make your sale & get more customers, my B2B phone prospecting will help you.
You pick markets & prospects.
I do your hunting & cold call intros plus real-time follow-up calls.
My hands-on quality controlled lead tracking makes all the difference getting you quality appointments with execs you want as your customers.
A tested & versatile direct marketing process developed from my 25 year data-driven prospecting & precision on-time follow-up using TeleMagic crm for high-end B2B clients in specialized B2B markets.
If that’s your market & old-school relationship building follow-up is how you sell, I can help you get more long-term customers & make more sales.
See for yourself. Test a trial project.
Small Business B2B Direct Marketing Updates
Get updates on ways my direct marketing services can help your small business grow —especially in this economy.
Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.
Also, for further study:
- Harvard Business Review On Cold Call Sales Prospecting
- 7 New Rules for Prospecting In The Age of The Customer
- Survey of best media for highest QUALITY sales lead generation.
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