How You Get and Keep — and lose — Customers
George ClayOne of my clients is a marketing technology company.
Not the biggest — something like 40 employees.
They configure marketing technology for creative and marketing teams at medium to large organizations — including those in Europe and Asia.
Very successful and profitable because they do great work and really take care of their customers.
But the tide is turning.
Lately there’s been a shift in how they get new clients.
What worked a year or two ago no longer works.
That’s largely due to The Amazon Effect.
Maybe you’ve noticed the same results with your business.
I’ll have more to say on this in coming emails.
Improve Your Phone Prospecting
Get updates on ways business development phone prospecting can help grow your business —especially in this economy.
Also, this Advertising Age update on B2B phone marketing.
Also, for further study:
- Harvard Business Review On Cold Call Sales Prospecting
- 7 New Rules for Prospecting In The Age of The Customer
- Survey of best media for highest QUALITY sales lead generation.