Where this begins is early-stage outreach by phone --- a process I have developed over the years and is especially needed today where that all important human touch is sorely lacking.
I call it outreach with a personal touch.
Finding buyers with a genuine interest in what you do.
Doing this for you on a trial basis would be a good way to show you how cost-effective this can be for getting your foot in-the-door where you want to get new work.
Building a Rapport
I build a rapport to establish a credible business relationship over time and not with a single phone call.
Developed specifically for this "hands-on", one-to-one real-time interaction my early-stage outreach by phone is well suited for engaging high-level executives including CEOs...CFOs...CIOs...business owners and high net worth individuals.
Question: How do you track who to call?
Answer: Reaching out to your prospect base in a very personal way is accomplished with a CRM software that I have used for close to twenty three years.
Called TeleMagic, this cloud-based platform simplifies, organizes, and programs even the largest prospecting list into bite-size segments for fast, accurate and highly personalized contact management.
Question: What about lists?
Answer: Keep it simple. Are there accounts your people aren’t getting to? Buyers you need meetings or demos scheduled to close a deal?
Whatever list you select, fifty or one hundred prospects is all I need to get started.
Question: Anything else?
Answer: Marketing Direct is an ongoing process of building relationships with select groups of well qualified prospects interested in what you do and wanting to learn more from you.
Yes, it’s a process!
But if you do it right, you’ll build a loyal client base that will likely result in more referrals and more money.