My marketing direct services are a blend of services --- working together to help you develop new clients.
Building a Rapport
My Marketing Direct services build a rapport to establish a credible business relationship over time and not with a single phone call.
Developed specifically for this "hands-on", one-to-one real-time interaction my direct new client outreach help is well suited for engaging high-level executives including CEOs...CFOs...CIOs...business owners and high net worth individuals.
Question: How do you track who to call?
Answer: Reaching out to your prospect base in a very personal way is accomplished with a CRM platform I have used for close to twenty three years.
Called TeleMagic, this cloud-based platform simplifies, organizes, and programs even the largest prospecting list into bite-size segments for fast, accurate and highly personalized contact management.
Question: What about lists?
Answer: Keep it simple. Are there accounts your people aren’t getting to? Buyers you need meetings or demos scheduled to close a deal?
Whatever list you select, fifty or one hundred prospects is all I need to get started.
Question: Anything else?
Answer: Marketing Direct is an ongoing process of building relationships with select groups of well qualified prospects interested in what you do and wanting to learn more from you.
Yes, it’s a process!
But if you do it right, you’ll build a loyal client base that will likely result in more referrals and more money.
Why Small is beautiful! Bigger sales organizations tend to be too structured and too stuck in their ways to make this work.
What you need to know about the seller's comfort zone
Some reps are great closers. They have just the right mix of soft sell with the hard sell to close the deal.
But what about the not so glamorous leg-work of finding customers? Emphasis on finding!
Here you may not agree with me when I tell you that just about every reps comfort zone is "selling" to buyers already into the buying process.
That's what we like to do!!
After all, reaching out to someone who may not even need you can be a bit daunting, to say the least.
Basic law of the jungle: real-world prospecting is hard work --- no way around it. But for any number of reasons this is something I take to quite naturally and is my cup of tea.
Not changing what you already do, just filling in the gaps where you probably can use some help getting your people in front of more buyers interested in hearing your story.
Yes, we're a long way from closing the sale and landing the deal. I'm not about doing deals and making the sale.
Simply setting the table for you or your best sales people to get in front more good quality prospects and from there help you build some good relationships so you can make a sale or two.