Introduction to marketing direct outreach services

George Clay

What I do is not what you would call "generating leads" but something quite different ---

collaborative  and flexible approach to blend as part of your team to help you get your foot in-the-door with new clients...well ahead of when their actual buying process begins.

Some of the things I do:

  • Hunting, prospecting for new business development, interest validation & qualification.
  • Lead follow up from Trade Shows and other marketing initiatives.
  • Lead Management - Manage & nurture leads through to handover to Sales, once there is an opportunity.
  • Market Research - Uncover projects that exist today that your sales group is not currently involved in, such as what your competitors are working on.
  • Identify specific contacts involved in purchasing process.
  • Identify Sales Opportunities.
  • Database management - work within the existing database to clean and qualify leads so that accurate data is in place.
  • Track all work so each lead gets followed up.
  • Participate in early stages of the sales process, but will not close the sale.

What's the point of all this?

The whole point is to build a list of good quality prospects and keep in front of them with real-time call backs and also email updates --- whatever you think appropriate to their specific industry niche.


It’s not mainstream marketing.

And it won't get you new customers overnight.

But to work your way into high-value accounts and develop key relationships that result in you getting a crack at becoming their vendor you might want to try my marketing direct outreach services.

What I can do for you

Get you through to the right people.
Get you involved with them early  --- BEFORE buying process begins.
Give you a better understanding of where they are in the buying process and when to interact with them so you can pre-empt the competition.
Simplify, organize and program this process for better ROI.

Is this slowing you down?

Most sales organizations go deep into product knowledge before any real selling takes place and that's probably your thinking as well.
Problem is getting your people up to speed on all your widgets....or finding new people to train and and make sure they know enough to sound credible and worth listening to.
Simplifying this process so things happen at a faster pace and with less red tape is always a good thing.
But how to do it?marketing direct outreach services
 A case study you may find helpful.